KEY TAKEAWAYS & LEARNINGS
What We Covered
Setting the Stage
How we got to where we are today.
The Customer Journey
The shift to account-based and the challenges we face today.
The Evolution of Attribution
From single-touch (1.0) to multi-touch (2.0) to finally 3.0.
The rise of the machine: how Chain-Based Attribution works.
How CaliberMind is using Chain-Based Attribution to drive results.
How to get started regardless of where you reside on the attribution maturity curve.
The Full Webinar Replay
Hear from marketing experts Chris Nixon and Nic Zangre of CaliberMind in this interactive video webinar as they explore the evolution of B2B marketing attribution and what the best revenue marketers are doing to measure lift and attribute success across the customer journey.
A NEW WAY TO LOOK AT ATTRIBUTION
The Ultimate Guide to Chain-Based Attribution
Marketing ROI. It's the holy grail -- knowing exactly where to spend the next dollar for maximum return. But to date, it's been hard. And only 1 in 4 marketers is highly confident they can quantify ROI. So, we did something about it... and outlined a new machine learning approach to attribution and ROI in this tell-all guide.