2019 revenue marketing innovation series

The Video Replay: Chain-Based Attribution

At CaliberMind, we believe there's been a lack of innovation in B2B marketing attribution. That's why we've created a new way to approach and impact performance and ROI with Chain-Based Attribution. Check out the video for a short recap of what we covered during the live webinar.

 
KEY TAKEAWAYS & LEARNINGS

What We Covered

stage

Setting the Stage

How we got to where we are today.

journey

The Customer Journey

The shift to account-based and the challenges we face today.

evolution

The Evolution of Attribution

From single-touch (1.0) to multi-touch (2.0) to finally 3.0.

attribution

Attribution 3.0

The rise of the machine: how Chain-Based Attribution works.

impact

Business Impact

How CaliberMind is using Chain-Based Attribution to drive results.

started

Getting Started

How to get started regardless of where you reside on the attribution maturity curve.

 

the video

 The Full Webinar Replay

Hear from marketing experts Chris Nixon and Nic Zangre of CaliberMind in this interactive video webinar as they explore the evolution of B2B marketing attribution and what the best revenue marketers are doing to measure lift and attribute success across the customer journey.

A NEW WAY TO LOOK AT ATTRIBUTION

The Ultimate Guide to Chain-Based Attribution

Marketing ROI. It's the holy grail -- knowing exactly where to spend the next dollar for maximum return. But to date, it's been hard. And only 1 in 4 marketers is highly confident they can quantify ROI. So, we did something about it... and outlined a new machine learning approach to attribution and ROI in this tell-all guide.

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