Finally Decode Marketing ROI
Integrating your entire tech stack with your CRM allows for easy access to marketing ROI. When early funnel activity can be tied to sales productivity, it’s easy to advocate for the tools your team needs to be effective. These insights also make marketing’s value to the organization a no-brainer.
Transparent Revenue and Pipeline Results
When systems aren’t integrated, it’s nearly impossible to tie sales results to marketing efforts. CaliberMind’s multi-touch attribution models uncover campaign success at every point of the customer journey. Stop the campaign effectiveness debate before it starts with transparent results sales leadership will love.
Track Account Engagement
Marketers cringe when they hear “account-based marketing.” Lack of engagement optics and not knowing which message resonates when can kill a campaign before it starts. With Account-Based Engagement, CaliberMind unveils how accounts engage throughout the funnel, making account profiling and delivering the right content at the right time a lot simpler.
Stop Analyzing and Start Strategizing
Marketers waste too much time digging through heaps of data to figure out what happened last quarter. With trend data displayed in an easy-to-read format, it’s easy to spot—and correct for—a gap in pipeline two quarters out. Stop looking backward and use real-time insights to develop a strategy that knocks your end of year numbers out of the park.