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The Intelligent Marketer
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Next week I’ll be making my way together with thousands of marketers to San Francisco for Marketo's #MKTGnation Summit. This year, the show is going to be bigger and better than ever - with 6 tracks and 100+ sessions featuring some of the greatest
A few months ago I was on an expert panel put together by the fantastic team at CEB on ‘Precision Lead Targeting and Nurturing’ where the moderator presented the not so shockingly stat on how likely sales is to trust leads referred by marketing