With a Customer Data Platform You Can:
Improve your Demand Generation Results
Get real-time insights into accounts, contacts, and leads to activate targeted programs and campaigns that improve results.
Execute Your ABM Strategy
Match leads-to-accounts to ensure proper account coverage and provide a single and complete view of your top targeted accounts.
End to End Revenue Attribution
Access a single source of truth to analyze and determine marketing performance and identify further opportunities for optimization.
Data Integrity & Orchestration
Connect and orchestrate your marketing and sales data to unlock its true value.
Quickly Ensure GDPR Compliance
Centralize all of your data to control GDPR compliance and simplify its management.
Marketing Ops in a Box
A series of managed data-services to support our customers in their journey from data zero to data hero.
The Intelligent Marketer Resources & Podcast Series
In this Account Based Marketing scoring guide, we dive deep into why traditional lead scoring is failing and how you can implement a better account scoring model based on fit, intent, and engagement.
In this executive Chief Marketing Officer (CMO) briefing we examine and detail how leading high-growth B2B CMOs, and particularly those operating in SaaS businesses, are embracing a new strategic approach to unlocking far greater revenue impact, results, and scale.
Intelligent Marketer Podcast Episode 19
How To Manage Your Tech and Data Ecosystems with Jeff Canada