MARKETING ANALYTICS: Revenue ATTRIBUTION

Revenue Attribution That Makes Sense

Revenue attribution is a sticky subject because legacy attribution data vendors tacked onto your CRM and assumed the data was good enough. B2B Marketers deserve a new, smarter path to better-informed decisions. CaliberMind integrates with your key data sources and then does the hard work of stitching together all of that raw information into a coherent story about your buyer journey.

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Traditional Attribution (Sans Fade)

CaliberMind Features

Data-Driven Marketing Done Right

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Full Visibility, Zero Compromises

The key to understanding your go-to-market performance is visibility across your entire tech stack. That’s where we come in.

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Catch Up On Best Practices

Need to know which revenue attribution model to use when? We’ve been there and done that so you can trust our best practice recommendations.

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Revenue Attribution Data From the First Touch to Close

Modern Day B2B Marketers are responsible for keeping prospects engaged throughout a sale. Don’t settle for first-touch visibility.

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State-of-the-Art Machine Learning Models

Automatically determine the revenue contribution of each channel throughout the buyer’s journey with Chain-Based Revenue Attribution.

The Age Old Revenue Attribution Question

Where Did That Demo Come From?

One of the most common requests we receive in our CaliberMind demo is: “Help me understand where my demo requests are coming from.” Camela Thompson, Head of Marketing, shows how we at CaliberMind do just that.

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IT'S MAGIC (AND TONS OF LOGIC)

How CaliberMind Works

CaliberMind Diagrams

Integrations

The REVENUE MARKETING REPORT

Hear From the Top Minds in B2B Marketing

We recruit the brightest minds in B2B marketing to offer listeners career-changing advice. In this episode, Anna Leary shares why revenue attribution is worth the effort, how to set yourself up for a successful implementation, and what to look for in a revenue attribution tool.

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Anna Leary Podcast

 

Seeing Is Believing

We get it. CaliberMind sounds too good to be true (especially after *someone* over promised and under delivered). We’re happy to show you the platform in action and encourage you to check out our G2 reviews.

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