MARKETING ANALYTICS: Revenue ATTRIBUTION
Revenue Attribution That Makes Sense
Revenue attribution is a sticky subject because legacy attribution data vendors tacked onto your CRM and assumed the data was good enough. B2B Marketers deserve a new, smarter path to better-informed decisions. CaliberMind integrates with your key data sources and then does the hard work of stitching together all of that raw information into a coherent story about your buyer journey.
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CaliberMind Features
Data-Driven Marketing Done Right
Full Visibility, Zero Compromises
The key to understanding your go-to-market performance is visibility across your entire tech stack. That’s where we come in.
Catch Up On Best Practices
Need to know which revenue attribution model to use when? We’ve been there and done that so you can trust our best practice recommendations.
Revenue Attribution Data From the First Touch to Close
Modern Day B2B Marketers are responsible for keeping prospects engaged throughout a sale. Don’t settle for first-touch visibility.
State-of-the-Art Machine Learning Models
Automatically determine the revenue contribution of each channel throughout the buyer’s journey with Chain-Based Revenue Attribution.
The Age Old Revenue Attribution Question
Where Did That Demo Come From?
One of the most common requests we receive in our CaliberMind demo is: “Help me understand where my demo requests are coming from.” Camela Thompson, Head of Marketing, shows how we at CaliberMind do just that.
The REVENUE MARKETING REPORT
Hear From the Top Minds in B2B Marketing
We recruit the brightest minds in B2B marketing to offer listeners career-changing advice. In this episode, Anna Leary shares why revenue attribution is worth the effort, how to set yourself up for a successful implementation, and what to look for in a revenue attribution tool.
Seeing Is Believing
We get it. CaliberMind sounds too good to be true (especially after *someone* over promised and under delivered). We’re happy to show you the platform in action and encourage you to check out our G2 reviews.