MARKETING ANALYTICS: ATTRIBUTION

Get the Big Picture with Advanced Attribution

Traditional lead generation metrics are great for tracking name acquisition, but there’s more to a Marketer’s job description than database growth. They’re expected to hold a prospect’s interest throughout the buyer journey and keep customers primed for expansion. With CaliberMind, you can prove to the business why campaigns with low lead generation stats are critical to closing a deal.

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Traditional Attribution (Sans Fade)

CaliberMind Features

Data-Driven Marketing Done Right

Headache-Free Multi-Touch Attribution Reporting
Headache-Free Multi-Touch Attribution Reporting

Pick the right attribution model for your company from half a dozen pre-built models.

State-of-the-Art Machine Learning Models
State-of-the-Art Machine Learning Models

Automatically determine the revenue contribution of each channel throughout the buyer’s journey with Chain-Based Attribution.

Transparent Pipeline & Revenue Results
Transparent Pipeline & Revenue Results

Stop the campaign effectiveness debate before it starts with transparent campaign results sales leadership will love.

From the First Touch to Revenue and Beyond
From the First Touch to Revenue and Beyond

Our models are fine-tuned for B2B customer lifecycles, capturing performance from initial engagement onward.

 

See CaliberMind Attribution In Action

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Revenue Marketing Report

Multi-Touch Attribution
Best Practices & Expertise

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How To (Truly) Measure Campaign Effectiveness

Erik Eaton, Senior Manager of Marketing shares his views on how to measure campaign effectiveness, encourage the right behaviors in marketing, and leverage ROI reporting for budget development and experimenting with new campaigns.

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New APPROACH TO ATTRIBUTION GUIDE

The Ultimate Guide to Chain-Based Attribution

In this exclusive B2B marketing expert guide, we explore a new machine-learning based approach to attribution and why it matters.