MARKETING ANALYTICS: ATTRIBUTION
Get the Big Picture with Advanced Attribution
Traditional lead generation metrics are great for tracking name acquisition, but there’s more to a Marketer’s job description than database growth. They’re expected to hold a prospect’s interest throughout the buyer journey and keep customers primed for expansion. With CaliberMind, you can prove to the business why campaigns with low lead generation stats are critical to closing a deal.
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CaliberMind Features
Data-Driven Marketing Done Right
Headache-Free Multi-Touch Attribution Reporting
Pick the right attribution model for your company from half a dozen pre-built models.
State-of-the-Art Machine Learning Models
Automatically determine the revenue contribution of each channel throughout the buyer’s journey with Chain-Based Attribution.
Transparent Pipeline & Revenue Results
Stop the campaign effectiveness debate before it starts with transparent campaign results sales leadership will love.
From the First Touch to Revenue and Beyond
Our models are fine-tuned for B2B customer lifecycles, capturing performance from initial engagement onward.
See CaliberMind Attribution In Action
Revenue Marketing Report
Multi-Touch Attribution
Best Practices & Expertise
How To (Truly) Measure Campaign Effectiveness
Erik Eaton, Senior Manager of Marketing shares his views on how to measure campaign effectiveness, encourage the right behaviors in marketing, and leverage ROI reporting for budget development and experimenting with new campaigns.
There's a Trick to Getting Attribution Right
A Better Way To Measure Attribution
Marketing analytics tools as a whole have fallen short of expectations. But some marketers have figured out attribution and are experiencing impressive benefits.