MARKETING ANALYTICS: CAMPAIGN PERFORMANCE

Decode Campaign & Channel Performance

End the guessing games and unlock your content’s potential. With CaliberMind, you can quickly visualize which campaigns and channels drive performance at each stage of the buyer journey. Enable your team to deliver the right message to the right audience at the right time.

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CaliberMind Features

The Optimal Path to
Pipeline and Revenue

Unlock Your Campaign’s Potential
Unlock Your Campaign’s Potential

Know which campaigns and tactics perform at each stage of the buyer journey.

From the First Touch to Revenue and Beyond
From the First Touch to Revenue and Beyond

Our models are fine-tuned for B2B customer lifecycles, capturing performance from initial engagement onward.

Real-Time Engagement Metrics
Real-Time Engagement Metrics

See which people and accounts are trending in each stage of the buyer journey.

Segment the Journey
Segment the Journey

Map each customer profile’s journey from the first touch to the last with dynamic filters.

 

Turn Insights into Outcomes

Want to see how our customers use CaliberMind’s Buyer Journeys to run their business? Watch as our Head of Insights describes how to evaluate engagement trends, time campaigns, and get better at budget planning.

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Revenue Marketing Report

Marketing Performance
Best Practices & Expertise

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Revenue-Driven Marketing Ops: The People, the Stack, the Return

Matt Solomon, Marketing Ops at Airship gives an honest rundown of what it takes to evolve into a revenue-driven marketing ops team.

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WITH HEINZ MARKETING

2020 State of Revenue Marketing & Compensation Report

Download the 2nd annual report where we dive deep into the strategy, skills, and tech marketers are using to drive results. And this year, we take it one step further... and look at the state of marketing compensation.