2020 State of Revenue Marketing & Compensation Report

Download the 2nd annual report where we dive deep into the strategy, skills, and tech marketers are using to drive results. And this year, we take it one step further... and look at the state of marketing compensation.





INSIGHTS: B2B Marketing Comp

Show Me The Pipeline and Take Home More $$$

Organizations that tie marketing compensation to marketing sourced pipeline and revenue see greater ROMI. Marketers who have the infrastructure and skill sets needed for advanced analytics (like Pipeline Coverage & ROMI reporting) are also more expected to earn over six figures.

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INSIGHTs: Strategy & Alignment

60% of marketers can’t measure or are unsure of their ROMI

Revenue Marketers appear to be more adept at adjusting tactics judging from their being 2x more likely to report an ROI of more than 2x their marketing spend.






Insights: Analytics & Tech

Revenue Marketers Are 2.4x More Likely to Forecast Future Performance

The majority of marketers are able to report on activity metrics (inquiries/leads/MQLs) and the number of opportunities created. Organizations that report ‘No Alignment’ with sales are 50% as likely as organizations with better alignment to report on pipeline sourced metrics.

Want to Dive Deeper?
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Join CaliberMind and top marketing ops professionals at the first ever MasterOps event series. A chance to have candid, confidential conversations about the issues that keep you up at night... we'll vote on which topics from the report we want to cover, and then dive in.

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