Brought to you by Heinz Marketing and CaliberMind

The 2018 State of Revenue Marketing Report

Do you want to be a Revenue Marketer? Grow a bigger marketing team? Drive a bigger marketing budget? Win that year-end bonus? We commissioned Heinz Marketing to survey the best of the best and we are back with the first annual report on The State of Revenue Marketing.


So, What Do the Best Revenue Marketers Do Differently?

Learn how the best Revenue Marketers leverage emerging technologies, make key marketing investment and maximize the value of their MarTech investment to contribute 30% or more to their company revenue.  


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Revenue Marketers Contribute 30% or More to Revenue

Revenue Marketers have the highest percentage of marketing-sourced revenue through new accounts.


Revenue Marketers Align with Sales on the Revenue Cycle

Revenue Marketers are 2.5x more likely to have Clearly Defined and Documented Revenue Cycle

Revenue Marketers Measure Velocity (not just Volume)

While most marketers now measure volume and some measure value (pipeline, ROI, etc.), most Revenue Marketers can measure and report on Pipeline Velocity.

Revenue Marketers Forecast the Future

Revenue Marketers are 2.4x more likely to Forecast Revenue Performance.

Revenue Marketers Centralize Data, Integrate Tech & Automate Workflows

Revenue Marketers are 2.8x more likely to Centralize Data and Automate Reporting

Yet, Marketers Still Struggle to Attribute Success

Revenue Marketers are 3.2x more likely to use Revenue Attribution Technology.


Revenue Marketing Benchmark

What Type of Marketer Are You?

Announcing CaliberMind's Revenue Marketing self-assessment tool that's built to help marketers benchmark their performance against peers and receive best practices and next steps to advance their skills.

Benchmark Yourself

On-Demand Video Discussion

The State of Revenue Marketing Discussion

Join Matt Heinz, President @HeinzMarketing and Chris Nixon, VP of Marketing @CaliberMind as we discuss the results of the study and more importantly - what marketers can do about it.