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What Do the Best Revenue Teams Do Different?
Marketing Sourced Revenue
They Contribute 30% or More to Revenue
Revenue Marketers have the highest percentage of marketing-sourced revenue through new accounts.
Marketing & Sales Alignment
Marketing and Sales Integrate on the Revenue Cycle
Revenue Marketers are 2.5x more likely to have Clearly Defined and Documented Revenue Cycle
They Measure Velocity (not just Volume)
Most Revenue Marketers can measure and report on Pipeline Velocity.
They Forecast the Future
Revenue Marketers are 2.4x more likely to Forecast Revenue Performance.
They Centralize Their Data, Integrate Tech, & Automate Workflows
Revenue Marketers are 2.8x more likely to Centralize Data and Automate Reporting
They Can Prove ROI and Marketing Performance
Revenue Marketers are 3.2x more likely to use Revenue Attribution Technology.
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Explore the revenue marketing trends and insights we uncovered with our friends from Heinz Marketing.