CaliberMind Marketing-analytics-as-service

Your B2B Marketing Brain

Offering B2B Marketing-Analytics-as-a-Service for mid-market to enterprise B2B organizations that want to advance their performance marketing game, enable sales and make better data-informed decisions.

We get it, marketing analysts are hard to hire and retain and marketing analytics systems can be hard to implement. When waiting for your IT/ BI to answer mission-critical marketing questions is not an option, we are here to help.

Free Consultation Why It Matters

 
For Demand & Marketing Ops Leaders

Advance Your Marketing Reporting

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Marketing Analytics
& ROI

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Campaign
Optimization

lifecycle

Lead & Account
Management Lifecycle

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Data Management
& Strategy

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Ideal Customer
Profiling

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Target Account
List Building

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Lookalike Modeling
for Lead Gen

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Attribution
Modeling

THE CaliberMind team

A Seasoned Team of Experts

A team of seasoned marketing ops, marketing analysts and data scientists powered by smart machines. We will act as your second marketing brain and you can offload all your marketing insights to us. Think of us as your fractional marketing analysts, or if you already have a BI/ analyst team we can augment them using the tools you already have.

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Outpacing Expectations

What You'll Get

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Real Insights

Not a repetition of what your data already says but rather, what caused graph one to be up or down – the reasons for the performance identified by our analysis and causal factors.

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Recommended Actions

What action should you take? These will sound like: Metric X is down because of our inability to take advantage of trend Y and hence we recommend you do Z.

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Business Impact

What will be the impact on the business if marketing takes action? What better way to create a sense of urgency than tell your CMO what the expected outcome will be based on our insights and recommended actions?

Working For You

A Simple, Yet Sophisticated Process

Step 1

Identifying Your Objectives

We identify your marketing objectives upfront and set the broadest parameters for the work we are doing. Sr. marketing executives play a key role in this step.

Step 2

Set Your Crisp, Clear Goals

We identify crisp goals for each of your marketing objective. You lead the discussion, we play a contributing role.

Step 3

Key Performance Indicators

We capture the Key Performance Indicators. You’ll lead the work in this step, in partnership with our marketing analyst.

Step 4

Identify Your Key Targets

We set the parameters for success upfront by identifying targets for each KPI. Marketing leaders play a key role here, with input from Sales and Finance.

Step 5

Understand Your Key Segments

We identify the segments of people / behavior / outcomes that we’ll analyze to understand why your marketing succeed or failed.

Step 6

Analyze Your Performance

We provide direct insights into your performance and make succinct recommendations on what's working and -- what's not.

No Contracts or Software,
Just Performance

Schedule Your 30 min FREE Consultation with Our Marketing Analyst

Free Consultation