For Demand & Marketing Ops Leaders
Advance Your Marketing Reporting
Lead & Account
for Lead Gen
THE CaliberMind team
A Seasoned Team of Experts
A team of seasoned marketing ops, marketing analysts and data scientists powered by smart machines. We will act as your second marketing brain and you can offload all your marketing insights to us. Think of us as your fractional marketing analysts, or if you already have a BI/ analyst team we can augment them using the tools you already have.
What You'll Get
Not a repetition of what your data already says but rather, what caused graph one to be up or down – the reasons for the performance identified by our analysis and causal factors.
What action should you take? These will sound like: Metric X is down because of our inability to take advantage of trend Y and hence we recommend you do Z.
What will be the impact on the business if marketing takes action? What better way to create a sense of urgency than tell your CMO what the expected outcome will be based on our insights and recommended actions?
Working For You
A Simple, Yet Sophisticated Process
Identifying Your Objectives
We identify your marketing objectives upfront and set the broadest parameters for the work we are doing. Sr. marketing executives play a key role in this step.
Set Your Crisp, Clear Goals
We identify crisp goals for each of your marketing objective. You lead the discussion, we play a contributing role.
Key Performance Indicators
We capture the Key Performance Indicators. You’ll lead the work in this step, in partnership with our marketing analyst.
Identify Your Key Targets
We set the parameters for success upfront by identifying targets for each KPI. Marketing leaders play a key role here, with input from Sales and Finance.
Understand Your Key Segments
We identify the segments of
Analyze Your Performance
We provide direct insights into your performance and make succinct recommendations on what's working and -- what's not.