CaliberMind Marketing-analytics-as-service
Your B2B Marketing Brain
Offering B2B Marketing-Analytics-as-a-Service for mid-market to enterprise B2B organizations that want to advance their performance marketing game, enable sales and make better data-informed decisions.
We get it, marketing analysts are hard to hire and retain and marketing analytics systems can be hard to implement. When waiting for your IT/ BI to answer mission-critical marketing questions is not an option, we are here to help.
For Demand & Marketing Ops Leaders
Advance Your Marketing Reporting
Marketing Analytics
& ROI
Campaign
Optimization
Lead & Account
Management Lifecycle
Data Management
& Strategy
Ideal Customer
Profiling
Target Account
List Building
Lookalike Modeling
for Lead Gen
Attribution
Modeling
THE CaliberMind team
A Seasoned Team of Experts
A team of seasoned marketing ops, marketing analysts and data scientists powered by smart machines. We will act as your second marketing brain and you can offload all your marketing insights to us. Think of us as your fractional marketing analysts, or if you already have a BI/ analyst team we can augment them using the tools you already have.
Outpacing Expectations
What You'll Get
Real Insights
Not a repetition of what your data already says but rather, what caused graph one to be up or down – the reasons for the performance identified by our analysis and causal factors.
Recommended Actions
What action should you take? These will sound like: Metric X is down because of our inability to take advantage of trend Y and hence we recommend you do Z.
Business Impact
What will be the impact on the business if marketing takes action? What better way to create a sense of urgency than tell your CMO what the expected outcome will be based on our insights and recommended actions?
Working For You
A Simple, Yet Sophisticated Process
Step 1
Identifying Your Objectives
We identify your marketing objectives upfront and set the broadest parameters for the work we are doing. Sr. marketing executives play a key role in this step.
Step 2
Set Your Crisp, Clear Goals
We identify crisp goals for each of your marketing objective. You lead the discussion, we play a contributing role.
Step 3
Key Performance Indicators
We capture the Key Performance Indicators. You’ll lead the work in this step, in partnership with our marketing analyst.
Step 4
Identify Your Key Targets
We set the parameters for success upfront by identifying targets for each KPI. Marketing leaders play a key role here, with input from Sales and Finance.
Step 5
Understand Your Key Segments
We identify the segments of
Step 6
Analyze Your Performance
We provide direct insights into your performance and make succinct recommendations on what's working and -- what's not.
No Contracts or Software,
Just Performance
Schedule Your 30 min FREE Consultation with Our Marketing Analyst