In this episode of The Revenue Marketing Report we speak with the @mktg_queen herself, Alex Stanton, Director of Demand Gen at WorkWave. She answers questions about attribution like: How much is too little? When is it too much? And if you’re new to it all — where do you start?
Revenue Marketing Report
The Full Podcast Interview with Alex Stanton
Get the Guide to Attribution in 2019: The Rise of Chain-Based Attribution
Find out how machine learning is changing the way marketing teams implement attribution in 2019.