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DEMOLISH BULL$#!* DATA SILOS

(not just structured ones, either)

WHAT WE DO

CaliberMind was designed by engineers with backgrounds in B2B Marketing, Sales, and Customer Success.  We created our solution to solve the data problem that the best-of-breed SaaS tools cannot solve on their own...

 

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  • Structured data - CaliberMind can rapidly join data about companies, events, campaigns, sales activity, page visits, and profile data stored in Marketing Automation, CRM, product event logs, and web analytics tools.  Additionally there's a powerful, native SQL engine that can be used to build complex micro-segments.
  • Semi-stuctured data - there are extremely valuable customer insights stored in email conversations, support tickets, and chat history with customers. CaliberMind leverages modern Natural Language Processing (NLP) to aggregate these conversations for machine learning and also builds psychographic customer profiles using this method.

 

  • Unstructured data - 80% of all data signals are unstructured. If a prospect read your ebook, what do they now know? CaliberMind can interpret recorded conversations and apply them to personae.

 

PROBLEMS WE SOLVE


 

 

 

 

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Persona Usecase for Sales
 
 
 Persona Usecase for Marketing

 

 

 

 

 

 

 

OUR TECH STACK

 

Built for speed. Our scalable architecture uses microservices, REST APIs, NoSQL and the latest technology available. We are designed to grow with your business. Leveraging an isomorphic design – using Javascript for both front and back end development – we consolidate our engineering knowledge into a single language and maximize interoperability with your systems.

Inspired by the great work from the open source community, some of CaliberMinds favorite tools and libraries include node.js, python, Elasticsearch, and React.

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Make your persona framework actionable.