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UNLOCK YOUR CUSTOMER DNA

Learn what motivates your buyer. Create content that connects.

 

MODULES AND FEATURES

 

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BUYER JOURNEY ANALYTICS

Collect all customer data into one place and understand the journey. Understand which touchpoints are most influencial in closing a deal, and uncover inefficiencies in your sales process. Aggregate all data from leads, contacts, and activities at the account-domain level to better understand all moving parts in a deal.

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CRM & MA INTEGRATION

Get real-time buyer psychographics data appended right in your CRM or Marketing Automation platform. Run persona-based marketing campaigns at scale using dynamic content that speaks to each of your buyer personas.

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PERSONA BUILDER

CaliberMind provides a place to define and manage your persona archetypes. Validate and discover similar attributes between your customers to create shared definitions between your marketing and sales and product teams. Then, take things one step further and activate your personas in your systems and reports.

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PSYCHOGRAPHICS APPEND

Caliber analyzes CRM, behavioral and social data to uncover buyer needs, pain-points, motivation, level of influence and even their personality type so you can develop targeted messaging that speaks to each of your buyer personas.

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COGNITIVE CONTENT

Tailored, persona-based marketing communications based on a prospect’s behaviors, motivations and other psychographic data. Apply prescribed content to email templates, recommended articles and assets.

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DASHBOARDS & ANALYTICS

Measure the engagement and effectiveness of your tailored persona campaigns. Perform cluster analyses (figure out what your buyers have in common with other buyers). Visualize key trends and correlation to revenue.

 

HOW IT WORKS

 

CaliberMind is the first solution of its kind to pursue a deeper understanding of buyers built on psychographics. We start with robust firmographic and demographic signals from multiple data sources. Combine that with public social data (such as Twitter posts). Add to that, any first party data you choose (CRM, Marketing Automation, sales emails, chat logs, support tickets, etc.).

Using natural language processing (NLP) and deep machine learning, we can generate a rich persona model that updates in real-time. CaliberMind prescribes content based on individual personality traits and your model. This allows sales and marketing teams to create personas that are dynamic and update in real time, accessible in whatever tools they use most.

 

OUR TECH STACK

 

Built for speed. Our scalable architecture uses microservices, REST APIs, NoSQL and the latest technology available. We are designed to grow with your business. Leveraging an isomorphic design – using Javascript for both front and back end development – we consolidate our engineering knowledge into a single language and maximize interoperability with your systems.

Inspired by the great work from the open source community, some of CaliberMinds’s favorite tools and libraries include node.js, python, Elasticsearch, and React.

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Make your persona framework actionable.
Take your Account Based Marketing (ABM) to the next level.