INTRODUCING Next-Gen AttribUtion

2x Your B2B Marketing ROI with Chain-Based Attribution

Goodbye multi-touch -- hello chain-based. With CaliberMind's new attribution tool automatically determine the contribution of each channel in the buyer’s journey to revenue.

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A NEW MODEL FOR MARKETING ROI

Attribution 3.0: The Rise of the Machine

Move beyond single and multi-touch with chain-based attribution.

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Pick Your Outcome and Let the Model Run

No matter the outcome or funnel stage -- let the machine tell you the best path to conversion.

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Analyze the Chain of Events Leading to Revenue

By comparing the paths of accounts that convert to those who don’t, determine what truly matters to drive revenue.

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Increase Your ROI with New Insights

Determine what marketing activities truly matter for each account conversion path -- leading to new insights and ROI.

Revenue Marketing Special Report

The Ultimate Guide to Chain-Based Attribution

Marketing ROI. It's the holy grail -- knowing exactly where to spend the next dollar for maximum return. But to date, it's been hard. And only 1 in 4 marketers is highly confident they can quantify ROI. So, we did something about it... and outlined a new machine learning approach to attribution and ROI in this tell-all guide.

Download Now  Watch the Replay

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Old vs New

So, what the heck is the difference?

Attribution 3.0 vs 2.0
Attribution Type Chain-Based Multi-Touch
Measures Conversion Paths Touches
Reports On Contribution to Revenue Credit
Analytics Outcome Focused Output Focused
Modeling Probability Heuristic / Business Rules
Campaign Data Virtual Campaign Blending & Custom Budgets Standard Campaigns & Budgets
CRM Integration Custom Objects Standard Objects
Identity Management Anonymous Identity Graphing Requires Email ID

See Chain-Based Attribution In Action

Schedule time with one of our attribution experts and see how CaliberMind can bring new insights to your marketing performance.