A NEW MODEL FOR MARKETING ROI
Attribution 3.0: The Rise of the Machine
Move beyond single and multi-touch with chain-based attribution.
Pick Your Outcome and Let the Model Run
No matter the outcome or funnel stage -- let the machine tell you the best path to conversion.
Analyze the Chain of Events Leading to Revenue
By comparing the paths of accounts that convert to those who don’t, determine what truly matters to drive revenue.
Increase Your ROI with New Insights
Determine what marketing activities truly matter for each account conversion path -- leading to new insights and ROI.
Revenue Marketing Special Report
The Ultimate Guide to Chain-Based Attribution
Marketing ROI. It's the holy grail -- knowing exactly where to spend the next dollar for maximum return. But to date, it's been hard. And only 1 in 4 marketers is highly confident they can quantify ROI. So, we did something about it... and outlined a new machine learning approach to attribution and ROI in this tell-all guide.
Old vs New
So, what the heck is the difference?
|Reports On||Contribution to Revenue||Credit|
|Modeling||Probability||Heuristic / Business Rules|
|Campaign Data||Virtual Campaign Blending & Custom Budgets||Standard Campaigns & Budgets|
|CRM Integration||Map from web analytics, MAP, & CRM||Standard Objects|
|Identity Management||Anonymous Identity Graphing||Requires Email ID|
See Chain-Based Attribution In Action
Schedule time with one of our attribution experts and see how CaliberMind can bring new insights to your marketing performance.