Let's dive in
What's In The Guide
A few reasons we've struggled with attribution to date.
Like many things the answers are nuanced and often -- complex. Generally, there isn’t one thing that we can turn on and -- poof --we’ve got it all figured out. Not so fast.
Has Multi-Touch Attribution Worked?
Let's explore whether we as B2B marketers have been satisfied with attribution. Our take? It hasn't been good enough.
Why A New Attribution Model Is Needed
Over the past five years, we’ve seen advancement in AI, machine learning, and natural language processing. So why hasn't attribution modeling caught up?
How Chain-Based Attribution Works and Why It Matters
Get insights into how chain-based attribution calculates the actual contribution of each channel along the conversion path.
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