How Should a CMO Leverage Marketing attribution in 2019?

Instant Webinar Replay: Attribution 3.0 and The Rise of Chain-Based Attribution

Watch the summary video to the right, and then sign up below to access the complete one hour webinar replay.

 
What We'll Cover

Your Ultimate Guide to Attribution in 2019

stage

Setting the Stage

How we got to where we are today.

journey

The Customer Journey

The shift to account-based and the challenges we face today.

evolution

The Evolution of Attribution

From single-touch (1.0) to multi-touch (2.0) to finally 3.0.

attribution

Attribution 3.0

The rise of the machine: how Chain-Based Attribution works.

impact

Business Impact

How CaliberMind is using Chain-Based Attribution to drive results.

started

Getting Started

How to get started regardless of where you reside on the attribution maturity curve.

Chain-based (Grey)
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 The Full Webinar Replay

Hear from marketing experts Chris Nixon and Nic Zangre of CaliberMind in this instant webinar replay as they explore the evolution of B2B marketing attribution and what the best revenue marketers are doing to measure lift and attribute success across the customer journey. Sign up below to get instant access to the complete Attribution 3.0 webinar.