What We'll Cover
Your Ultimate Guide to Attribution in 2019
Setting the Stage
How we got to where we are today.
The Customer Journey
The shift to account-based and the challenges we face today.
The Evolution of Attribution
From single-touch (1.0) to multi-touch (2.0) to finally 3.0.
The rise of the machine: how Chain-Based Attribution works.
How CaliberMind is using Chain-Based Attribution to drive results.
How to get started regardless of where you reside on the attribution maturity curve.
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The Full Webinar Replay
Hear from marketing experts Chris Nixon and Nic Zangre of CaliberMind in this instant webinar replay as they explore the evolution of B2B marketing attribution and what the best revenue marketers are doing to measure lift and attribute success across the customer journey. Sign up below to get instant access to the complete Attribution 3.0 webinar.