How We're Different
Old systems bolt on your existing CRM or marketing automation data. This means the insights you get are only as good as the data you have.
Deduplication tools can be bolted onto a CRM, but when it comes to marrying website activity to CRM standard object records or standardizing job roles from free text title data, you’re unnecessarily taxing your CRM.
That's where we come in.
CaliberMind works with you to understand your current environment. We integrate your key systems and unify your data across platforms. We also implement best practices to make and keep your data clean so you can focus on what matters.
WORK SMARTER, NOT HARDER
Make the Most Out of Your Data
A Single Source of Data Truth
Having a single source of account and contact data can improve the scope of your data models, increase the “known” value of marketing contribution, and make segmentation easier. The best part is you don’t need to change your existing workflows and enforce data hygiene.
Sharing is Caring
Now that you’ve got a pristine data environment, why not clean up your tech stack? With CaliberMind Flows, you can merge records, delete duplicates, push normalized information, and event write custom tables to your MAP, CRM, business intelligence tools, and more.
Escalate to the Right Person at the Right Time
By now you’ve heard we can look across all people at an account and link them to actions and intent. Did you know we can route those insights back into your CRM so your sales team can act while the iron is hot? We can even route data to your marketing automation platform to make campaign targeting more effective.
Garbage In, Wisdom Out
It’s one thing to tap into an information source and dump data as-is into tables. Making all of those tables speak the same language is where the magic happens. CaliberMind is more than a data warehouse. We normalize, deduplicate, and unify your data so you can stay focused on business-critical insights.
Automate Your Workflows
One of the dirtiest phrases in operations is “data hygiene.” It’s a necessary evil we all love to hate because of the herculean effort required to get anything done. What if we told you CaliberMind does the dirty work for you while helping you profile and elevate your hottest prospects to sales?
Lead to Account Matching Solved
Having person records live in multiple tables makes reporting complicated, particularly when they don’t link to an entity table. Whether you want to automatically convert leads into contacts or let your team decide which linked leads to convert, we’ve got you covered
Data In the New Age of B2B Marketing
The Dirty Secrets of Dirty Data
Dive into our expert marketing guide as we look at marketing's rising "data debt", how to identify bad data, getting your data cleaned, and putting it to work.