MARKETING ANALYTICS: ABM Strategy
Stop the Target Account Debate
Marketers cringe when they hear “account-based marketing strategy.” It’s a proven approach, but the debates with Sales during account selection can be fierce. With Account-Based Marketing tactics, CaliberMind unveils which accounts are engaged across the funnel, making customer profiling and late-stage marketing a lot simpler.
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Calibermind Features
Deep Insights Into ABM Strategy
Comprehensive Engagement Scoring
Easily customize ABM scores to track engagement across both marketing and sales ABM strategy activities.
Segmentation Made Simple
Understand the demographic and firmographic profiles behind people engaging with marketing and sales.
Make Target Accounts a Priority
Automatically trigger engagement alerts to your sales team in real-time.
Transparent Pipeline & Revenue Results
Stop the campaign effectiveness debate before it starts with transparent ABM strategy results sales leadership will love.
Turn Insights into Revenue
Want to see how our customers use CaliberMind’s Buyer Journeys to run their business? Watch as our Head of Insights describes how to evaluate engagement trends, time campaigns, and get better at budget planning.
The Revenue Marketing Report
Hear From the Top Minds in B2B Marketing
We recruit the brightest minds in B2B marketing to offer listeners career-changing advice. In this episode, Damaris Santiago shares the keys to successful ABM marketing, how to get ABM strategy buy-in from sales, and the benefits of having your SDR team report to marketing.
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Seeing Is Believing
We get it. CaliberMind sounds too good to be true (especially after *someone* over promised and under delivered). We’re happy to show you the platform in action and encourage you to check out our G2 reviews.