MARKETING ANALYTICS: ABM

Know Your Audience

Marketers cringe when they hear “account-based marketing.” It’s a proven strategy, but the debates during account selection can be fierce. With Account-Based Engagement, CaliberMind unveils which accounts are engaged across the funnel, making customer profiling and late-stage marketing a lot simpler.

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Engagement (Sans Fade)

 

Calibermind Features

Deep Insights Into
Account  Level Engagement

Comprehensive Engagement Scoring
Comprehensive Engagement Scoring

Easily customize account scores to track engagement across both marketing and sales activities.

Segmentation Made Simple
Segmentation Made Simple

Understand the demographic profiles of the accounts and contacts engaging with marketing and sales.

 

Make Target Accounts a Priority

Make Target Accounts a Priority

Automatically trigger engagement alerts to your sales team in real-time.

Transparent Pipeline & Revenue Results

Transparent Pipeline & Revenue Results

Stop the campaign effectiveness debate before it starts with transparent campaign results sales leadership will love.

 

 

See Account Engagement In Action

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Revenue Marketing Report

Account-Based Best
Practices & Expertise

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What Sales and Marketing Teams Really Need

Moni Oloyede of Fidelis Cybersecurity, shares how she tackles common problems in a complex marketing and sales environment.

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ABM Marketing Guide

The New Way to Score Accounts

In this expert guide we look into how to combine fit, intent, and engagement data to maximize your ABM effectiveness, and how to tackle common challenges such as real-time scoring and orphan leads.