Revenue Marketing Self Assessment

How Do You Stack Up?

No matter your marketing strategy be it inbound, outbound, demand generation or account based marketing, can you answer and take action on basic revenue marketing questions?

  • Can you prove the value of marketing to yourself? To your CMO? To your CRO/ CFO/ CEO?
  • Can you measure and score account engagement across channels?
  • Can you alert sales team on target accounts engaged on your website?
  • Can you attribute different marketing activities to revenue?
  • Can you measure the velocity of your marketing and sales pipeline to improve funnel conversion?


State of Revenue marketing report

The Type of Marketers We Surveyed

Revenue Marketers

22% of our Survey Respondents. They are accountable for 30% or more of actual revenue and bookings and are ‘highly confident’ in hitting their revenue goal.

Pipeline Marketers

Represents 45% of the survey respondents. They are accountable for revenue pipeline sourced or influenced for up to 30% of revenue, are ‘not confident’ or ‘somehow confident’ in hitting their revenue goal.

Activity Marketers

33% of our survey respondents. They are not accountable for revenue contribution

With Heinz Marketing

The State of Revenue Marketing Report

Brought to you by Heinz Marketing and CaliberMind, the first annual revenue marketing report uncovers five key trends that elevate top performing B2B marketing teams and operations.

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