State of Revenue marketing report
The Type of Marketers We Surveyed
22% of our Survey Respondents. They are accountable for 30% or more of actual revenue and bookings and are ‘highly confident’ in hitting their revenue goal.
Represents 45% of the survey respondents. They are accountable for revenue pipeline sourced or influenced for up to 30% of revenue, are ‘not confident’ or ‘somehow confident’ in hitting their revenue goal.
33% of our survey respondents. They are not accountable for revenue contribution