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 Professional Services

Does your marketing team have the capacity to innovate?

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We deploy CustomerOps strategy to generate efficient, and scalable, revenue growth.

MARKETING OPS SERVICES

Marketing Alignment

Does your organization struggle to share data, defintions, metrics, and data accross teams: bringing in an experienced 3rd party consultant can often help drive transformative alignment and efficiency. CaliberMind can help you enable your business strategy with a holistic, vendor-agnostic approach to Operations--allowing people, processes, and technology to scale your business.

System Integration

Our full-stack journey architects are software engineers that specialize in front-end and back-end JavaScript, Python, SQL and NoSQL. We can integrate just about any structured, semi-structured, or unstructured data source: We have pre-built data sync-and-transform capabilities with most popular SaaS vendors: MA (Hubspot, Pardot, Marketo, Eloqua); CRM (Salesforce); Data pipelines & warehouses (Redshift, MySQL, MongoDB, Segment). Do you have a platform migration, consolidation, or integration project coming up? Save time and money by using our team. 

Lead Velocity Repair

If you struggle to get the best leads matched with right next step in your process, we can help. Can you flexibly, quickly, and accurately move segments and events into all your systems? Our professional services team can help you overcome technicial and/or process bottle-necks to maximize technology ROI and sales velocity.

Measurement & Analytics

Are your company's reporting capabilities maxed out? Our marketing analytics and insights team crunches billions of rows of data, daily. What could take a non-technical Microsoft Excel user days and hours of work, may take a seasoned analyst only minutes using the appropriate scripts and tools. Provide your executive team the answers they need and empower your business to do more meaningful work.

ABM

So, you want to do Account-Based Marketing and Account-Based Sales? Be an ABM Rockstar: Understand how to properly implement Lead-to-Account Matching (L2A). We have ABM specialists that can create training and automate tedious processes. Create a custom Ideal Customer Profile (ICP) model so you can identify companies and personas in your target market. Be an ABM hero, with CaliberMind at your side.

 
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Stop searching for unicorns! Ask us about adding our Data Scientists, Journey Architects, Marketing Technologies, and ABM Specialists to support your team.

 

B2B MARKETING SCIENCE SERVICES

Target-Market Optimization

What is the structure of the market for your product or service? Should your market be segmented or not? What are the most useful ways to segment your market? Which market segments represent the greatest profit potential for your company? Which market segments offer the most opportunity?

Marketing Optimization

What combination of marketing inputs (positioning, messages, media advertising expenditures, distribution channels, new products, sales organization, etc.) will maximize your long-term sales revenue or profitability? In effect, what is the optimal marketing model for your company, and how and when should this model change?

Database Marketing Optimization

What are the motive variables that divide customers into similar groups? How can the direct marketing to each of your target segments be optimized? What themes and messages resonate with each segment? How can the Web be integrated into the marketing plan to maximize efficiency? What is the return on investment (ROI) for each direct marketing campaign?

Market Segmentation

Targeting a segment of the market can be a powerful strategy. It’s the concentration of marketing effort to dominate a market niche. Market segmentation is the process of identifying and targeting accounts and individuals who are similar to one another. Markets can be segmented in many different ways: by product or service needs, by sensitivity to price, by geographic area, by demographic segment or by psychographics. Successful segmentation depends on understanding what buyers need, how accounts differ from one another, and how B2B buyers make buying decisions.

Market Segmentation Methods

  • K-Means Cluster Analysis
  • TwoStep Cluster Analysis
  • Latent Class Cluster Analysis
  • Latent Class Choice Modeling
  • Scoring Model
  • Database Customer Segmentation

We know that true experts in marketing ops and marketing science are rare and expensive for many B2B marketers focused on generating leads which is why we developed our onboarding services so you can work with CaliberMind Solutions at a lower cost.

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