In the last few weeks, the world has suddenly found itself in uncertain times. We are in uncharted waters, where speed to marketing answers and agility matter more than ever.
Because unfortunately, JPMorgan officially forecasts a coronavirus-driven recession will rock the US and Europe by July.
“During a recession or economic downturn, many companies tighten the purse strings. And where's the first place they usually cut back? Marketing budgets. But a recession can present opportunities for well-prepared, insights-driven marketers to master the turmoil and gain market share.”
Here at CaliberMind, our team of B2B marketing leaders, product developers, marketing ops and marketing analysts are working hard to help you turn raw marketing data into actionable insights.
Our mission is to bring resiliency to modern B2B marketing organizations in volatile times.
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