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New Year, New CaliberMind Features | January 2020

Posted
Jan 2020 Product Update

We hope that your year is off to a great start! Here is what’s new and exciting at CaliberMind this month:

  • Emailing Reports to Stakeholders - quickly deliver the insights your stakeholders need, when they need them
  • Dynamic LinkedIn Audiences [Beta] - dynamically create audiences of contacts and accounts in CaliberMind, and push directly into a LinkedIn Matched Audience
  • New Connectors: MS Dynamics, Act-On, Campaign Monitor, Twitter, MixRank

Read on for more details below...

Happy New 2020!

email-reportsYou can now email reports to stakeholders with a personalized message! Emailing reports is one of the most useful features for integrating CaliberMind into your business.

The user receiving the report will get a PDF attachment with your message. The user doesn’t need to be a registered CaliberMind user, and there is no source data included on reports for privacy reasons.

2020-01-16_17-56-37Please note: we currently support one-time report delivery. Recurring report delivery is in development and scheduled for release later this quarter.

li-dynamic-audiencesExclusive Direct API Access to LinkedIn Matched Audiences

We are happy to share that CaliberMind is part of an exclusive list of strategic LinkedIn partners (not to mention, the first CDP partner...) with direct API access to LinkedIn Matched Audiences!

Why should you care?

If you advertise on LinkedIn and have LinkedIn’s web tracker installed on your website, you're probably already familiar with LinkedIn Matched Audiences. They allow you to reach people you already know with website, contact, and account targeting.

But what if...

  • You're looking to target contacts and/or accounts on LinkedIn, based on their engagement score in CaliberMind?
  • How about re-engaging your Marketing Qualified Accounts that haven’t visited your website in the last 30 days?

Technically speaking, in the past, you could have created a list in our List Builder, exported a CSV file, uploaded it to LinkedIn, and used their LinkedIn Matched Audiences tool to target them in your campaign. However, that’s a lot of manual segmentation work, and exporting and uploading files...

Now, with this partnership, you can dynamically create audiences of contacts and accounts in CaliberMind, and push them directly into a LinkedIn Matched Audience for targeting, without any of that manual work.

Screen Shot 2020-01-17 at 7.28.50 AM

(Plus, after launching, you can monitor campaign performance and see how each is growing your marketing sourced/influenced pipeline with our Return on Ad Spend report).

Common use cases for Dynamic LinkedIn Audiences include sales pipeline acceleration, re-engagement campaigns, and building audiences based on unique CaliberMind data.

We are slowly rolling out this feature to our customers and are looking for beta testers with min 1,000 accounts that spend $50K or more a year on LinkedIn.

If you'd like to learn more and/or are interested in participating in beta testing, please get in touch with your customer success manager.

new-connectorsNew Connectors: Added This Month

We are constantly adding new connectors to enable quick and easy integration with the most integral pieces of your Marketing and Sales systems.

New connectors added this month include Microsoft Dynamics, Act-On, Twitter (for Return on Ad Spend), Campaign Monitor, and MixRank (for contacts enrichment).

Have other connectors you'd like us to add? Let your customer success manager know!

 
 

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