Mike Norland, Director of Demand Generation at HIRED, sat down with Chris Nixon on this episode of the Revenue Marketing Report. Mike shares with us why a focus on the bottom of the funnel is vital for any B2B marketing team that wants to survive, and his perspective on the right time to invest in marketing attribution (hint: it’s earlier than you think).
Based out of San Francisco, Mike is the Director of Demand Generation at Hired.
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