Erik Eaton, Senior Manager of Marketing Operations and Website Strategy at SheerID, joins Chris Nixon in this episode of the Revenue Marketing Report. Erik shares his views on how to measure campaign effectiveness, encourage the right behaviors in marketing, and leverage ROI reporting for budget development and experimenting with new campaigns.
Based out of Portland, Erik is the Senior Manager of Marketing Operations and Website Strategy at SheerID.
Revenue Marketing Report
Full Podcast w/ Erik Eaton
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