Marketing Ops Expert Guide

Data-Driven B2B Marketing Guide to Ideal Customer Profiles and Sophisticated Segmentation

In this CaliberMind expert guide built specifically for marketing ops and demand generation professionals, we explore how to create Ideal Customer Profiles (ICP) for your Account Based Marketing (ABM) campaigns and how to build sophisticated segmentation models.

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A Look Inside the Guide

Audience Framework

THE MISSING STEP: AUDIENCE FRAMEWORK

Many marketing teams have inadvertently handicapped the effectiveness of their marketing and sales activities because they’re missing an essential ingredient in the process: audience categorization.

Blueprint

BLUEPRINT: IDEAL CUSTOMER PROFILE

How to Use Advanced Characteristics: Success Potential, Acquisition Efficiency, Ascension Potential, and Customer-Driven Growth Potential to build your ICP
Segmentation

A PATH TO SOPHISTICATED SEGMENTATION

Divide Customers into Specific Groups Based on Similar Needs, Values, and Characteristics.

CaliberMind Whiteboard Video

Ideal Customer Profiles
for your ABM Campaigns

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CaliberMind Whiteboard Video

How to Segment Like
a B2B Rockstar

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