A Look Inside the Guide
THE MISSING STEP: AUDIENCE FRAMEWORK
Many marketing teams have inadvertently handicapped the effectiveness of their marketing and sales activities because they’re missing an essential ingredient in the process: audience categorization.
BLUEPRINT: IDEAL CUSTOMER PROFILEHow to Use Advanced Characteristics: Success Potential, Acquisition Efficiency, Ascension Potential, and Customer-Driven Growth Potential to build your ICP
A PATH TO SOPHISTICATED SEGMENTATION
Divide Customers into Specific Groups Based on Similar Needs, Values, and Characteristics.