The Forrester New Wave™: B2B Customer Data Platforms

CaliberMind named a Strong Performer in Forrester New Wave Report™

Download Forrester's latest New Wave report to see how CaliberMind stacks up in B2B Customer Data Platforms.

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The evaluation

Forrester's Take on CaliberMind

forrester-analytics
Offers Strong Analytics Capabilities

CaliberMind connects to the customer’s systems of engagement to create a holistic attribution model (including actions taken while the prospect is anonymous) and enables the use of these insights for segmentation and activation.

forrester-attribution
Is a best fit for firms focused on attribution.

CaliberMind offers a compelling offering for B2B marketers who want to start with and expand beyond an attribution use case.

forrester-response
Customers praise the company's responsiveness.

In addition to its analytics and attribution capabilities, CaliberMind’s customers praise the company’s responsiveness to customer feedback on product development.

A deeper look at Customer Data PlaTforms

Here's Why You Should Care

You might be asking yourself "why should I care" about Customer Data Platforms? For us -- it's the analytics, insights, and actions that give marketers the opportunity to impact outcomes in a positive way. So, I took a few minutes to put a few detailed thoughts on why you should care.

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