Forrester's Take on CaliberMind
Offers Strong Analytics Capabilities
CaliberMind connects to the customer’s systems of engagement to create a holistic attribution model (including actions taken while the prospect is anonymous) and enables the use of these insights for segmentation and activation.
Is a best fit for firms focused on attribution.
CaliberMind offers a compelling offering for B2B marketers who want to start with and expand beyond an attribution use case.
Customers praise the company's responsiveness.
In addition to its analytics and attribution capabilities, CaliberMind’s customers praise the company’s responsiveness to customer feedback on product development.
A deeper look at Customer Data PlaTforms
Here's Why You Should Care
You might be asking yourself "why should I care" about Customer Data Platforms? For us -- it's the analytics, insights, and actions that give marketers the opportunity to impact outcomes in a positive way. So, I took a few minutes to put a few detailed thoughts on why you should care.