On-Demand Video Series

How to Double Your Funnel with ABM

Hear from marketing experts at Aptrinsic, Fidelis Cybersecurity, and CaliberMind on how to take a Hybrid ABM approach and learn how to turn your CRM and Marketing Automation platform into a powerful ABM machine.

 
JAM-PACKED WITH ACTIONABLE INSIGHTS

Here's What You'll Learn

TOPIC #1

The Type of Data That Matters

Learn how to sync your CRM + MAP, analyze account data, and match leads-to-accounts.

TOPIC #2

How to Select Your Target Accounts

Learn how to go from Ideal Customer Profile (ICP) to Target Account List (TAL) and set-up and track your account-based funnel.

TOPIC #3

The Top 5 Account Based Metrics

Learn what the top five account-based metrics are and why they matter to revenue marketers.

TOPIC #4

What ABM & Attribution are a Match

First touch, last touch, or multi-touch? What model is right for you and what should you be considering as you implement attribution.

On-Demand Video Series

Hear Directly from the Experts

 

The One Thing You Need to Double Your Funnel

While account-based marketing (ABM) has proven to deliver higher ROI than other types of marketing, if you use ABM by itself, you’re missing out on potential revenues. 

DemandGen Report Article