JAM-PACKED WITH ACTIONABLE INSIGHTS
Here's What You'll Learn
The Type of Data That Matters
Learn how to sync your CRM + MAP, analyze account data, and match leads-to-accounts.
How to Select Your Target Accounts
Learn how to go from Ideal Customer Profile (ICP) to Target Account List (TAL) and set-up and track your account-based funnel.
The Top 5 Account Based Metrics
Learn what the top five account-based metrics are and why they matter to revenue marketers.
What ABM & Attribution are a Match
First touch, last touch, or multi-touch? What model is right for you and what should you be considering as you implement attribution.
On-Demand Video Series
Hear Directly from the Experts