The Intelligent Marketer
A library loaded with expert b2B marketing information. Free for the taking.
ABM transformation has taken the B2B industry and shaken it. But how do you build it within your organization, what tools do you use, and how do you implement them?
How you do you radically improve the demand gen of your business?
A year ago SiriusDecisions introduced the Demand Unit Waterfall™, which provides an innovative framework for managing leads across the full sales and marketing funnel. It also aligns pretty well with Account-Based Marketing (ABM) since it focuses on