The Intelligent Marketer Podcast Series: Episode 4

Why You Should Organize Your Marketing Team Around the Buyer’s Journey w/ Linda West

Linda West’s team at Act-On oversees everything from strategy to execution management. They play a central role in supporting other groups within marketing. As she told us, “Marketing has to be the steward of the relationship with the customer, from the first time they interact with your brand, through the sales process, and even after that.” In this episode, Linda talks about the increased responsibility of marketing teams—and how a unique structure at Act-On helps them do the little things very, very well.
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