The Intelligent Marketer

A library loaded with expert B2B marketing information. Free for the taking.

How B2B CMOs Can Lead the Revenue Revolution

How B2B CMOs Can Lead the Revenue Revolution

In this executive Chief Marketing Officer (CMO) briefing, we will examine and detail how leading high-growth B2B CMOs, and particularly those operating in SaaS businesses, are embracing a new strategic approach to unlocking far greater revenue

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The Best Data-Driven Marketing Sessions to Attend at Marketo #MKTGnation 2018

The Best Data-Driven Marketing Sessions to Attend at Marketo #MKTGnation 2018

Next week I’ll be making my way together with thousands of marketers to San Francisco for Marketo's #MKTGnation Summit. This year, the show is going to be bigger and better than ever - with 6 tracks and 100+ sessions featuring some of the greatest

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How Marketing Can Regain Sales Trust and Impact Revenue with a Better Lead & Account Scoring Model

How Marketing Can Regain Sales Trust and Impact Revenue with a Better Lead & Account Scoring Model

A few months ago I was on an expert panel put together by the fantastic team at CEB on ‘Precision Lead Targeting and Nurturing’ where the moderator presented the not so shockingly stat on how likely sales is to trust leads referred by marketing

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How B2B CMOs Can Lead the Revenue Revolution

How B2B CMOs Can Lead the Revenue Revolution

In this executive Chief Marketing Officer (CMO) briefing, we will examine and detail how leading high-growth B2B CMOs, and particularly those operating in SaaS businesses, are embracing a new strategic approach to unlocking far greater revenue

Read more

The Next Chapter for CaliberMind and What It Means for B2B SaaS Marketers

The Next Chapter for CaliberMind and What It Means for B2B SaaS Marketers

Today is a big day for me and for the team at CaliberMind! We have just launched our new product, new website and announced a new round of funding, backed by great investors that understand the fundamental shift happening in B2B marketing.

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Using Better Data Insights to Orchestrate Demand

Using Better Data Insights to Orchestrate Demand

According to The 2017 State of Digital Marketing Report published by DemandWave, almost half of digital marketers state that their number one objective this year is to generate quality leads. This is a 26% increase over their 2016 study, which may

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B2B Data has a Marketing Problem

B2B Data has a Marketing Problem

Marketing to marketers is hard, marketers tend to be more skeptical than the general audience, and marketing a data problem is even harder. Why? Because marketers are not inherently data-centric animals. B2B marketers like to come up with creative

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How to Segment Like a B2B Rockstar

How to Segment Like a B2B Rockstar

The very first goal of any marketing operation professional, CMO, and even sales is to identify: who in the database we should be engaged with, is this person an ideal fit for my product, and how to talk to this person (or people). Click the on the

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How Marketing Automation has Dumbed Down a Generation of B2B Marketers

How Marketing Automation has Dumbed Down a Generation of B2B Marketers

“Marketing Automation has dumbed down a generation of B2B marketers ” said to me a B2B CMO colleague during our lunch at Dreamforce few months ago. This statement coming from a B2B marketing leader, an industry veteran who is at the forefront of

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Orchestrating Demand with a Customer Data Platform

Orchestrating Demand with a Customer Data Platform

Discover how to use a Customer Data Platform to unify buyer’s data, integrate tech and orchestrate buyer journeys. Watch as FullContact, CaliberMind, and the Customer Data Platform Institute discuss high growth B2B marketing strategies you can use

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How to Create your Ideal Customer Profile

How to Create your Ideal Customer Profile

We believe that ICP is the foundation of the commerce market. If you don’t know your ICP, you can’t build your target accounts, ultimately meaning you can’t execute marketing campaigns. Watch the video as Raviv Turner, CEO of CaliberMind, explores

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