The Intelligent Marketer

A library loaded with expert B2B marketing information. Free for the taking.

How B2B CMOs Can Lead the Revenue Revolution

How B2B CMOs Can Lead the Revenue Revolution

In this executive Chief Marketing Officer (CMO) briefing, we will examine and detail how leading high-growth B2B CMOs, and particularly those operating in SaaS businesses, are embracing a new strategic approach to unlocking far greater revenue

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Intelligent Marketer Podcast Episode 19: How To Manage Your Tech and Data Ecosystems with Jeff Canada

Intelligent Marketer Podcast Episode 19: How To Manage Your Tech and Data Ecosystems with Jeff Canada

What do you think of when you hear the word “data”? Does it scare you or excite you? Probably a little bit of both. It’s in the news. New regulations in Europe are giving individuals more control over their data. It can cause problems. Data

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Intelligent Marketer Podcast Episode 18: How Marketers Handle Data w/ Stewart Maurer

Intelligent Marketer Podcast Episode 18: How Marketers Handle Data w/ Stewart Maurer

The marketing world has changed.   For years marketers have been focused on data mining en masse, but now that we’ve reached a point of unprecedented information collection, what do we do with it? We’re past the point where just reading the data is

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Intelligent Marketer Podcast Episode 17: How to Align Sales & Marketing for Better Customer Engagement w/ Rachel Noble

Intelligent Marketer Podcast Episode 17: How to Align Sales & Marketing for Better Customer Engagement w/ Rachel Noble

What is the single most important point of focus throughout the entire sales cycle of a customer? Engagement. The most successful teams push customer engagement all the way through the sales cycle and understand that people like to be marketed to

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Dynamic ABM: A Four Part Series Into How to Get Started with Account Based Marketing

Dynamic ABM: A Four Part Series Into How to Get Started with Account Based Marketing

The pressure for marketing to deliver business value continues to rise:

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Intelligent Marketer Podcast Episode 16: How GDPR Impacts Marketers w/ Michelle Miles

Intelligent Marketer Podcast Episode 16: How GDPR Impacts Marketers w/ Michelle Miles

Unless you haven’t picked up a newspaper or opened the internet in the last eighteen months, you’ve likely been hearing a lot lately about the upcoming implementation of a new European data privacy law. The General Data Protection Regulation, or

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Intelligent Marketer Podcast Episode 15: How to Turn Marketing From A Cost Center to A Revenue Center

Intelligent Marketer Podcast Episode 15: How to Turn Marketing From A Cost Center to A Revenue Center

When is the last time you evaluated the size of your tech stack? Do you need all of the software you’re paying for?  Do you even use all of the software you’re paying for? John Fernandez is the Vice President of Revenue Marketing at Contently and he

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Intelligent Marketer Podcast Episode 14: How One Marketer Increased Sales Appointments by 124%

Intelligent Marketer Podcast Episode 14: How One Marketer Increased Sales Appointments by 124%

ABM transformation has taken the B2B industry and shaken it. But how do you build it within your organization, what tools do you use, and how do you implement them?

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Intelligent Marketer Podcast Episode 13: How to Accelerate Your Demand Generation Efforts

Intelligent Marketer Podcast Episode 13: How to Accelerate Your Demand Generation Efforts

How you do you radically improve the demand gen of your business?

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Using a Customer Data Platform to Implement the Demand Unit Waterfall (or ABM) Data Model

Using a Customer Data Platform to Implement the Demand Unit Waterfall (or ABM) Data Model

A year ago SiriusDecisions introduced the Demand Unit Waterfall™, which provides an innovative framework for managing leads across the full sales and marketing funnel. It also aligns pretty well with Account-Based Marketing (ABM) since it focuses on

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Why Marketo and CaliberMind are Better Together

Why Marketo and CaliberMind are Better Together

Marketo has long been a foundational cornerstone of my marketing stack and career. I’ve personally been a Marketo customer twice, and proudly won a Marketo Revenue Partner-of-the Year award, back when I was running a consulting practice in previous

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