Intelligent Marketer Podcast Episode 17: How to Align Sales & Marketing for Better Customer Engagement w/ Rachel Noble
What is the single most important point of focus throughout the entire sales cycle of a customer? Engagement. The most successful teams push customer engagement all the way through the sales cycle and understand that people like to be marketed to
The pressure for marketing to deliver business value continues to rise:
Unless you haven’t picked up a newspaper or opened the internet in the last eighteen months, you’ve likely been hearing a lot lately about the upcoming implementation of a new European data privacy law. The General Data Protection Regulation, or
Intelligent Marketer Podcast Episode 15: How to Turn Marketing From A Cost Center to A Revenue Center
When is the last time you evaluated the size of your tech stack? Do you need all of the software you’re paying for? Do you even use all of the software you’re paying for? John Fernandez is the Vice President of Revenue Marketing at Contently and he
ABM transformation has taken the B2B industry and shaken it. But how do you build it within your organization, what tools do you use, and how do you implement them?
How you do you radically improve the demand gen of your business?
A year ago SiriusDecisions introduced the Demand Unit Waterfall™, which provides an innovative framework for managing leads across the full sales and marketing funnel. It also aligns pretty well with Account-Based Marketing (ABM) since it focuses on
Marketo has long been a foundational cornerstone of my marketing stack and career. I’ve personally been a Marketo customer twice, and proudly won a Marketo Revenue Partner-of-the Year award, back when I was running a consulting practice in previous
Next week I’ll be making my way together with thousands of marketers to San Francisco for Marketo's #MKTGnation Summit. This year, the show is going to be bigger and better than ever - with 6 tracks and 100+ sessions featuring some of the greatest
A few months ago I was on an expert panel put together by the fantastic team at CEB on ‘Precision Lead Targeting and Nurturing’ where the moderator presented the not so shockingly stat on how likely sales is to trust leads referred by marketing