Intelligent Marketer Podcast Episode 19: How To Manage Your Tech and Data Ecosystems with Jeff Canada
What do you think of when you hear the word “data”? Does it scare you or excite you? Probably a little bit of both. It’s in the news. New regulations in Europe are giving individuals more control over their data. It can cause problems. Data
The marketing world has changed. For years marketers have been focused on data mining en masse, but now that we’ve reached a point of unprecedented information collection, what do we do with it? We’re past the point where just reading the data is
Intelligent Marketer Podcast Episode 17: How to Align Sales & Marketing for Better Customer Engagement w/ Rachel Noble
What is the single most important point of focus throughout the entire sales cycle of a customer? Engagement. The most successful teams push customer engagement all the way through the sales cycle and understand that people like to be marketed to
The pressure for marketing to deliver business value continues to rise:
Unless you haven’t picked up a newspaper or opened the internet in the last eighteen months, you’ve likely been hearing a lot lately about the upcoming implementation of a new European data privacy law. The General Data Protection Regulation, or
Intelligent Marketer Podcast Episode 15: How to Turn Marketing From A Cost Center to A Revenue Center
When is the last time you evaluated the size of your tech stack? Do you need all of the software you’re paying for? Do you even use all of the software you’re paying for? John Fernandez is the Vice President of Revenue Marketing at Contently and he
ABM transformation has taken the B2B industry and shaken it. But how do you build it within your organization, what tools do you use, and how do you implement them?
How you do you radically improve the demand gen of your business?
A year ago SiriusDecisions introduced the Demand Unit Waterfall™, which provides an innovative framework for managing leads across the full sales and marketing funnel. It also aligns pretty well with Account-Based Marketing (ABM) since it focuses on
Marketo has long been a foundational cornerstone of my marketing stack and career. I’ve personally been a Marketo customer twice, and proudly won a Marketo Revenue Partner-of-the Year award, back when I was running a consulting practice in previous