The Intelligent Marketer

A library loaded with expert B2B marketing information. Free for the taking.

How B2B CMOs Can Lead the Revenue Revolution

How B2B CMOs Can Lead the Revenue Revolution

In this executive Chief Marketing Officer (CMO) briefing, we will examine and detail how leading high-growth B2B CMOs, and particularly those operating in SaaS businesses, are embracing a new strategic approach to unlocking far greater revenue

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Intelligent Marketer Podcast Episode 22: Strategic Marketing Automation w/ Chelsea Kiko

Intelligent Marketer Podcast Episode 22: Strategic Marketing Automation w/ Chelsea Kiko

“I don’t think data is the problem... I think the problem is there’s too much data.” Chelsea Kiko is the Marketing Automation Team Lead at the Hileman Group in the Cleveland area and a Marketo Champion. Chelsea approaches marketing automation

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Intelligent Marketer Podcast Episode 21: 4 Keys for the Modern Marketer w/ Jami Schwartz

Intelligent Marketer Podcast Episode 21: 4 Keys for the Modern Marketer w/ Jami Schwartz

As technology continually shifts, and data has become more and more accessible, the profile of the Marden Marketer is an ever-expanding role. What does it take to keep up? Jami Schwartz understands this ever-changing world facing today’s marketers.

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Intelligent Marketer Podcast Episode 20: Combining your Marketing & Sales Operations Teams w/ Meg Goetsch

Intelligent Marketer Podcast Episode 20: Combining your Marketing & Sales Operations Teams w/ Meg Goetsch

In a traditional business, the marketing and sales operations teams sit with their respective counterparts: the marketing and sales teams. On the surface, this seems like a no-brainer. After all, since they’re the marketing operations team, it would

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Dynamic ABM: Part Two on Account Scoring

Dynamic ABM: Part Two on Account Scoring

This is part two of a four part series on getting started with Account Based Marketing. You can find the first part here.

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Intelligent Marketer Podcast Episode 19: How To Manage Your Tech and Data Ecosystems with Jeff Canada

Intelligent Marketer Podcast Episode 19: How To Manage Your Tech and Data Ecosystems with Jeff Canada

What do you think of when you hear the word “data”? Does it scare you or excite you? Probably a little bit of both. It’s in the news. New regulations in Europe are giving individuals more control over their data. It can cause problems. Data

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Intelligent Marketer Podcast Episode 18: How Marketers Handle Data w/ Stewart Maurer

Intelligent Marketer Podcast Episode 18: How Marketers Handle Data w/ Stewart Maurer

The marketing world has changed.   For years marketers have been focused on data mining en masse, but now that we’ve reached a point of unprecedented information collection, what do we do with it? We’re past the point where just reading the data is

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Intelligent Marketer Podcast Episode 17: How to Align Sales & Marketing for Better Customer Engagement w/ Rachel Noble

Intelligent Marketer Podcast Episode 17: How to Align Sales & Marketing for Better Customer Engagement w/ Rachel Noble

What is the single most important point of focus throughout the entire sales cycle of a customer? Engagement. The most successful teams push customer engagement all the way through the sales cycle and understand that people like to be marketed to

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Dynamic ABM: A Four Part Series Into How to Get Started with Account Based Marketing

Dynamic ABM: A Four Part Series Into How to Get Started with Account Based Marketing

The pressure for marketing to deliver business value continues to rise:

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Intelligent Marketer Podcast Episode 16: How GDPR Impacts Marketers w/ Michelle Miles

Intelligent Marketer Podcast Episode 16: How GDPR Impacts Marketers w/ Michelle Miles

Unless you haven’t picked up a newspaper or opened the internet in the last eighteen months, you’ve likely been hearing a lot lately about the upcoming implementation of a new European data privacy law. The General Data Protection Regulation, or

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