The Intelligent Marketer
A library loaded with expert b2B marketing information. Free for the taking.
“I don’t think data is the problem... I think the problem is there’s too much data.” Chelsea Kiko is the Marketing Automation Team Lead at the Hileman Group in the Cleveland area and a Marketo Champion. Chelsea approaches marketing automation
As technology continually shifts, and data has become more and more accessible, the profile of the Marden Marketer is an ever-expanding role. What does it take to keep up? Jami Schwartz understands this ever-changing world facing today’s marketers.
Intelligent Marketer Podcast Episode 20: Combining your Marketing & Sales Operations Teams w/ Meg Goetsch
In a traditional business, the marketing and sales operations teams sit with their respective counterparts: the marketing and sales teams. On the surface, this seems like a no-brainer. After all, since they’re the marketing operations team, it would