The Intelligent Marketer

A library loaded with expert B2B marketing information. Free for the taking.

How B2B CMOs Can Lead the Revenue Revolution

How B2B CMOs Can Lead the Revenue Revolution

In this executive Chief Marketing Officer (CMO) briefing, we will examine and detail how leading high-growth B2B CMOs, and particularly those operating in SaaS businesses, are embracing a new strategic approach to unlocking far greater revenue

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CaliberMind Releases Funnel Metrics for Multiple Demand and ABM Funnels

CaliberMind Releases Funnel Metrics for Multiple Demand and ABM Funnels

CaliberMind, the leading B2B Customer Data Platform, announces the addition of new Funnel Metrics to their B2B Revenue Marketing analytics suite.

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State of Revenue Marketing Report: Objectives, Accountability, and Challenges

State of Revenue Marketing Report: Objectives, Accountability, and Challenges

In our first annual “State of Revenue Marketing” report, Heinz Marketing surveyed hundreds of B2B marketing leaders in the United States to explore how the best marketers think about, measure, report on, and operationalize revenue marketing using

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Revenue Analytics & Attribution done RIGHT

Revenue Analytics & Attribution done RIGHT

Today is a big day for CaliberMind. We are very proud to release the next generation of our product complete with our solution to Revenue Analytics & Attribution.

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Account-Based Gorilla Marketing: How the Martech Industry Is Overselling You on ABM

Account-Based Gorilla Marketing: How the Martech Industry Is Overselling You on ABM

We’ve been there before. ABM is overhyped by marketers over-marketing to other marketers, just like predictive marketing before it. In this post I’ll go back to the roots of ABM — the business strategy, not the tech category. I’ll talk about why 90

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How We Repurposed Our Stack for ABM and Saved 50% on MarTech Cost

How We Repurposed Our Stack for ABM and Saved 50% on MarTech Cost

At CaliberMind we see the business results of running account-based marketing every day with our customers so when it came time for us to implement ABM we decided to drink our own champagne.

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Intelligent Marketer Podcast Episode 26: How Artificial Intelligence is Influencing Account Based Marketing

Intelligent Marketer Podcast Episode 26: How Artificial Intelligence is Influencing Account Based Marketing

Jessica Cross’ obsession is working with data to enable personalization at scale. Whether that is through email, dynamic ad units, or direct mail, she sees that whenever she can personalize, there are better click through or conversion rates. She

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