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The Intelligent Marketer

A library loaded with expert B2B marketing information. Free for the taking.

How B2B CMOs Can Lead the Revenue Revolution

How B2B CMOs Can Lead the Revenue Revolution

In this executive Chief Marketing Officer (CMO) briefing, we will examine and detail how leading high-growth B2B CMOs, and particularly those operating in SaaS businesses, are embracing a new strategic approach to unlocking far greater revenue

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Account-Based Gorilla Marketing: How the Martech Industry Is Overselling You on ABM

Account-Based Gorilla Marketing: How the Martech Industry Is Overselling You on ABM

We’ve been there before. ABM is overhyped by marketers over-marketing to other marketers, just like predictive marketing before it. In this post I’ll go back to the roots of ABM — the business strategy, not the tech category. I’ll talk about why 90

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How We Repurposed Our Stack for ABM and Saved 50% on MarTech Cost

How We Repurposed Our Stack for ABM and Saved 50% on MarTech Cost

At CaliberMind we see the business results of running account-based marketing every day with our customers so when it came time for us to implement ABM we decided to drink our own champagne.

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Intelligent Marketer Podcast Episode 26: How Artificial Intelligence is Influencing Account Based Marketing

Intelligent Marketer Podcast Episode 26: How Artificial Intelligence is Influencing Account Based Marketing

Jessica Cross’ obsession is working with data to enable personalization at scale. Whether that is through email, dynamic ad units, or direct mail, she sees that whenever she can personalize, there are better click through or conversion rates. She

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Intelligent Marketer Podcast Episode 24: The Future of Marketing Analytics with Melissa Todisco

Intelligent Marketer Podcast Episode 24: The Future of Marketing Analytics with Melissa Todisco

How do you push yourself to continue to learn? Do you latch onto the latest buzzword, or do you find new & innovative strategies for your team? Melissa Todisco is the new VP of Marketing at Concentric. She was drawn to Concentric because they are

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It’s Not Your ABM Campaign. It’s Your Data.

It’s Not Your ABM Campaign. It’s Your Data.

Author's Note: CaliberMind, in conjunction with Demand Gen Report, will be hosting a marketing measurement webinar on Tuesday, July 10th. During this webinar, marketing leaders Rishi Dave (former CMO of Dun & Bradstreet, Kayla Kirkeby (VP Marketing

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