Thursday, January 31, 2019

Thank You, Seattle.

We loved having the chance to meet with Seattle area revenue marketers and dive deep into ABM topics that mattered to you.

Download the recap to access what your Seattle peers are thinking about.

seattle-hero-lp
THE ATTEndeES

Seattle Area Alumni 

matt-heinz
Matt Heinz
President, Heinz Marketing
Jesse-Swingle

Jesse Swingle
Marketing Dir, Funnelback

Camela-Thompson
Camela Thompson
Marketing Ops, Qumulo
jeff-shearer
Jeff Shearer
Marketing Ops, Fastly
tracey-stone
Tracey Stone
Enterprise Mktg, Tableau
Jes-Hagen
Jes Hagen
ABM Manager, ExtraHop
chris-calibermind
Chris Nixon
VP Marketing, CaliberMind
THE RECAP

What We Covered

 

Account Engagement

How are we tracking engagement across the entire customer journey and leverage the insights to drive pipeline?

Pipeline Velocity

How do we understand velocity through the entire pipeline and not just the top of the funnel?

Revenue Growth

How do we align with the organization around revenue and not just metrics that marketing cares about?