Current DC Lineup
Marketing Technology Lead, Verizon Enterprise Solutions
Marketing Ops, Fidelis
CMO, Receipt Bank
Digital Marketing Director, Carousel Industries
Peggy Pei-Hsuen Liao
Digital Marketing, EVERFI
Partner Marketing, Sage
Sr Marketing Mgr, Quest Software
VP Marketing, CaliberMind
WE'LL VOTE ON THE TOP 2 TO DISCUSS
ABM Mindshare Topics
Suggested Topic #1
How do you align marketing and sales? What about the rest of the organization? C-Suite and executives?
Suggested Topic #2
The Customer Journey
How do you map out and understand what your customers are trying to tell you?
Suggested Topic #3
How do you track engagement across the entire customer journey? What’s the best way to score engagement?
Suggested Topic #4
How do you measure success? How can you measure ABM and Demand side-by-side? What about attribution?