Wed, APRIL 3rd 9-11am // WEWORK 1 beacon st

Boston Revenue Marketing Meetup

Join your Boston area B2B marketing peers at this invite-only meetup. Designed for an in-depth discussion on the challenges, best practices, and execution on the ABM topics that are important to you. Request an invite:

 
WHO's COMING

Current Boston Lineup 

shauna

Shauna Leighton
Marketing, Allego

heather
Heather Archambault
Field Marketing, Poppulo
 
matthew-austin
Matthew Austin
VP Marketing, Edge Gravity by Ericsson
linda-duchin
Linda Duchin
Demand Gen Expert
christopher-deming
Christopher Deming
ABM Manager, Autodesk
patricia-donahue
Patricia Donahue
Dir Marketing Ops, Corvium
allison
Allison Davis
Revenue Marketing, Acrolinx
matthew-fiorentino
Matthew Fiorentino
Dir Marketing, True Motion
michelle-ross
Michelle Murray-Ross
Dir Marketing, Dassault Systemes
hannah-bronner
Hannah Bronner
ABM Mgr, Seismic
anupriya-rath

Anupriya Rath
Marketing Analytics, Everbridge

chris-calibermind
Chris Nixon
VP Marketing, CaliberMind
WE'LL VOTE ON THE TOP 2 TO DISCUSS 

ABM Mindshare Topics 

Suggested Topic #1

Organization Alignment

How do you align marketing and sales? What about the rest of the organization? C-Suite and executives?

Suggested Topic #2

The Customer Journey

How do you map out and understand what your customers are trying to tell you? 

Suggested Topic #3

Measuring Engagement

How do you track engagement across the entire customer journey? What’s the best way to score engagement?

Suggested Topic #4

ABM Effectiveness

How do you measure success? How can you measure ABM and Demand side-by-side? What about attribution?