#DoubleYourFunnel
with Hybrid ABM

Watch the On-Demand Video Replay

Hear from B2B marketing experts at Aptrinsic, Fidelis Cybersecurity, and CaliberMind on how to take a Hybrid ABM approach and learn how to turn your CRM and Marketing Automation platform into a powerful ABM machine with 1-click and on budget.

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Your Hybrid ABM Expert Panel

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Travis Kaufman

VP Growth at Aptrinsic

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Moni Oloyede

Marketing Operations, Fidelis Cybersecurity

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Chris Nixon

VP Marketing at CaliberMind

During the On-Demand Recording, You'll Learn:

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How to Utilize Your Existing Tech Stack

Learn How to Easily Segment, Measure, and Report on ABM with your existing tech stack.

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Why Data Matters to ABM

Learn how to sync your CRM + MAP, analyze account data, and match leads-to-accounts.

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Why Automating Workflows is Crucial

Learn how to automate workflows between your MAP, CRM, and ABM Converter.

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How to Create a Target Account List

Learn how to go from Ideal Customer Profile (ICP) to Target Account List (TAL) and set-up and track your account-based funnel.
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The Top 5 Account-Based Metrics

Learn what the top five account-based metrics are and why they matter to revenue marketers.

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Why ABM & Attribution Are a Match

First touch, last touch, or multi-touch? What model is right for you and what should you be considering as you implement attribution.

What Is Hybrid ABM?

The premise of Hybrid ABM is simple: Run demand generation and ABM side-by-side to get the revenue impact of targeted high-value accounts while still capturing inbound leads that have the potential to close quickly.

DemandGen Report Article