Your Hybrid ABM Expert Panel
VP Growth at Aptrinsic
Marketing Operations, Fidelis Cybersecurity
VP Marketing at CaliberMind
During the On-Demand Recording, You'll Learn:
How to Utilize Your Existing Tech Stack
Learn How to Easily Segment, Measure, and Report on ABM with your existing tech stack.
Why Data Matters to ABM
Learn how to sync your CRM + MAP, analyze account data, and match leads-to-accounts.
Why Automating Workflows is Crucial
Learn how to automate workflows between your MAP, CRM, and ABM Converter.
How to Create a Target Account ListLearn how to go from Ideal Customer Profile (ICP) to Target Account List (TAL) and set-up and track your account-based funnel.
The Top 5 Account-Based Metrics
Learn what the top five account-based metrics are and why they matter to revenue marketers.