FALL 2019 Tour

Interactive Workshop: The Power of Customer Data Platforms

Tue, 11/5 9am - 12pm | 1460 Mission St, San Francisco

An invite-only event for Marketing Operations and Analyst professionals, focused on how the best B2B marketing teams are using new strategies to power best-in-class analytics, with a focus on Customer Data Platforms and how they solve common challenges for these roles.

WHAT WE'LL VOTE ON

The Topics We'll Tackle, Together

Marketing Analytics
Attribution in 2019

How best-in-class companies are using machine learning and AI to drive better attribution models and insights.

ACTIVATION
Advanced Segmentation

How automation and flows are making it easier (and better) for marketers to find the right signals for the right targets.

DATA MANAGEMENT
Data's Dirty Secret

How to build and manage your data as a foundation for success.

TECHNOLOGY
Modern Tech Stacks

What's the difference between Data Warehouses, BI Tools, and Customer Data Platforms.

The Agenda

How the (Half) Day Plays Out

Intros

9:00 - 9:30

Intros & Breakfast

Meet your Bay area peers and enjoy breakfast and coffee on CaliberMind.

Vote
9:30 - 10:00
Vote on Topics

We'll run through a dot voting exercise and vote on topics that matter to the group.

Topic 1
10:00 - 11:00
Topic #1 Exploration

Let's dive deep on the group's number one topic and walk away with best practice expertise you can use.

Topic 2
11:00 - 12:00
Topic #2 Exploration

And finally, let's explore another topic in detail with the same end goal in mind.

THE BAY AREA Crew

Who's Coming

 

damien
Damien Espinasse
Marketing Ops
Front App
allister-phan
Allister Phan
Marekting Ops
Handlefin
Nic Zangre - CaliberMind
Nic Zangre
VP Customer Success
CaliberMind
chris-calibermind

Chris Nixon
VP Marketing
CaliberMind