FALL 2019 Tour

Interactive Workshop: The Power of Customer Data Platforms

Wed, 10/23 9am - 12pm | 500 Yale Ave N, Seattle

Join CaliberMind for a half-day hands-on crash course on how leading marketing and data analysts and operations teams are using CDPs to power best-in-class analytics.

WHAT WE'LL VOTE ON

The Topics We'll Tackle, Together

Marketing Analytics
Attribution in 2019

How best-in-class companies are using machine learning and AI to drive better attribution models and insights.

ACTIVATION
Operationalizing Intent Signals

How to operationalize and activate 1st and 3rd party intent signals into your marketing and sales workforce.

Data Management
Data's Dirty Secret

How to manage your data for impactful results (think dedupe, cleanse, normalization).

Unified Profiles
It's All About Accounts

How to create unified contact and team profiles that roll up to the company account.

The Agenda

How the (Half) Day Plays Out

Intros

9:00 - 9:30

Intros & Breakfast

Meet your Seattle area peers and enjoy breakfast and coffee on CaliberMind.

Vote
9:30 - 10:00
Vote on Topics

We'll run through a dot voting exercise and vote on topics that matter to the group.

Topic 1
10:00 - 11:00
Topic #1 Exploration

Let's dive deep on the group's number one topic and walk away with best practice expertise you can use.

Topic 2
11:00 - 12:00
Topic #2 Exploration

And finally, let's explore another topic in detail with the same end goal in mind.

THE SEATTLE Crew

Who's Coming

 

Nic Zangre - CaliberMind
Nic Zangre
VP Customer Success
CaliberMind
chris-calibermind

Chris Nixon
VP Marketing
CaliberMind