FALL 2019 Tour

Interactive Workshop: The Power of Customer Data Platforms

Wed, 10/9 9am - 12pm | 1619 Broadway, New York

An invite-only event for Marketing Operations and Analyst professionals, focused on how the best B2B marketing teams are using new strategies to power best-in-class analytics, with a focus on Customer Data Platforms and how they solve common challenges for these roles.

WHAT WE'LL VOTE ON

The Topics We'll Tackle, Together

Marketing Analytics
Attribution in 2019

How best-in-class companies are using machine learning and AI to drive better attribution models and insights.

ACTIVATION
Advanced Segmentation

How automation and flows are making it easier (and better) for marketers to find the right signals for the right targets.

DATA MANAGEMENT
Data's Dirty Secret

How to build and manage your data as a foundation for success.

TECHNOLOGY
Modern Tech Stacks

What's the difference between Data Warehouses, BI Tools, and Customer Data Platforms.

The Agenda

How the (Half) Day Plays Out

Intros

9:00 - 9:30

Intros & Breakfast

Meet your New York peers and enjoy breakfast and coffee on CaliberMind.

Vote
9:30 - 10:00
Vote on Topics

We'll run through a dot voting exercise and vote on topics that matter to the group.

Topic 1
10:00 - 11:00
Topic #1 Exploration

Let's dive deep on the group's number one topic and walk away with best practice expertise you can use.

Topic 2
11:00 - 12:00
Topic #2 Exploration

And finally, let's explore another topic in detail with the same end goal in mind.

THE NYC Crew

Who's Coming

 

Shweta-Balasubramanian
Shweta Balasubramanian
Business Intelligence
Audible
maria-noesi
Maria Noesi
Marketing Ops
Kognito
paul-mckay
Paul McKay
Marketing Ops
Visier
sascha-koller
Sascha Koller
Customer Insights Analyst
Medidata
jeff-aldorisio
Jeff Aldorisio
Marketing Ops
SecurityScorecard
stacy-ku
Stacy Ku
Marketing Ops
NS1
sara-haas
Sara Haas
Demand Gen
RapidRatings
peter-schroeder
Peter Schroeder
Marketing
Northpass
jonathan-beaton
Jonathan Beaton
Head of Marketing
Electric
Xi-You
Xi You
Data Scientist
Medidata
inga-romanoff
Inga Romanoff
Principal
Romanoff Consultants
ceren-karacasu
Ceren Karacasu
Marketing Analytics
Cheetah Digital
chris-calibermind
Chris Nixon
VP Marketing
CaliberMind