FALL 2019 Tour

Interactive Workshop: The Power of Customer Data Platforms

Wed, 10/2 9am - 12pm | 3601 Walnut St, Denver

An invite-only event for Marketing Operations and Analyst professionals, focused on how the best B2B marketing teams are using new strategies to power best-in-class analytics, with a focus on Customer Data Platforms and how they solve common challenges for these roles.

WHAT WE'LL VOTE ON

The Topics We'll Tackle, Together

Marketing Analytics
Attribution in 2019

How best-in-class companies are using machine learning and AI to drive better attribution models and insights.

ACTIVATION
Advanced Segmentation

How automation and flows are making it easier (and better) for marketers to find the right signals for the right targets.

Data Management
Data's Dirty Secret

How to build and manage your data as a foundation for success.

Technology
Modern Tech Stacks

What's the difference between Data Warehouses, BI Tools, and Customer Data Platforms.

The Agenda

How the (Half) Day Plays Out

Intros

9:00 - 9:30

Intros & Breakfast

Meet your Denver/Boulder peers and enjoy breakfast and coffee on CaliberMind.

Vote
9:30 - 10:00
Vote on Topics

We'll run through a dot voting exercise and vote on topics that matter to the group.

Topic 1
10:00 - 11:00
Topic #1 Exploration

Let's dive deep on the group's number one topic and walk away with best practice expertise you can use.

Topic 2
11:00 - 12:00
Topic #2 Exploration

And finally, let's explore another topic in detail with the same end goal in mind.

THE Colorado Crew

Who's Coming

Samantha-Johnson
Samantha Johnson
Global Marketing Ops
Medtronic
todd-chenard
Todd Chenard
Marketing Analytics
IHS Markit
desiree-slagle
Desiree Slagle
Marketing Operations
Zoom
dalton-handy
Dalton Handy
Marketing Ops
Optiv
alex-peterson
Alex Peterson
Marketing Ops
Ping Identity
moira
Moira van den Akker
Demand Gen
Trimble
brandon-dykes
Brandon Dykes
Marketing Ops
Xactly
todd-mcmurtrey
Todd McMurtrey
Marketing Tech
Healthgrades
robyn-wise
Robyn Wise
Marketing Ops
Xactly
James-Barron
James Barron
Marketing Ops
Xactly
thomas-gallagher
Thomas Gallagher
Demand Gen
TrackVia
alex-matlin
Alex Matlin
Digital Marketing
CSG
scott-merselis
Scott Merselis
Marketing Ops
SambaSafety
Tommy-Henson
Tommy Henson
Marketing Tech & Ops
Blackboard
chris-calibermind
Chris Nixon
VP Marketing
CaliberMind