FALL 2019 Tour

Interactive Workshop: The Power of Customer Data Platforms

Tue, 10/8 9am - 12pm | 745 Atlantic Ave, Boston

An invite-only event for Marketing Operations and Analyst professionals, focused on how the best B2B marketing teams are using new strategies to power best-in-class analytics, with a focus on Customer Data Platforms and how they solve common challenges for these roles.

WHAT WE'LL VOTE ON

The Topics We'll Tackle, Together

Marketing Analytics
Attribution in 2019

How best-in-class companies are using machine learning and AI to drive better attribution models and insights.

ACTIVATION
Advanced Segmentation

How automation and flows are making it easier (and better) for marketers to find the right signals for the right targets.

Data Management
Data's Dirty Secret

How to build and manage your data as a foundation for success.

TECHNOLOGY
Modern Tech Stacks

What's the difference between Data Warehouses, BI Tools, and Customer Data Platforms.

The Agenda

How the (Half) Day Plays Out

Intros

9:00 - 9:30

Intros & Breakfast

Meet your Boston peers and enjoy breakfast and coffee on CaliberMind.

Vote
9:30 - 10:00
Vote on Topics

We'll run through a dot voting exercise and vote on topics that matter to the group.

Topic 1
10:00 - 11:00
Topic #1 Exploration

Let's dive deep on the group's number one topic and walk away with best practice expertise you can use.

Topic 2
11:00 - 12:00
Topic #2 Exploration

And finally, let's explore another topic in detail with the same end goal in mind.

THE BoSTON Crew

Who's Coming

emily-ketchum
Emily Ketchum
Marketing Ops
Fuze
rohan
Rohan Shirali
Marketing Analyst
Jobcase
Ali-Jawin
Ali Jawin
Marketing Director
Logz.io
kyle-mccarthy
Kyle McCarthy
Marketing Programs
Acrolinx
katie-neary
Katie Neary
Marketing Ops Analyst
Limelight Networks
jessica-kenney
Jessica Kenney
Revenue Marketing
Applause
william-mitchell
William Mitchell
Marketing Analyst
Schneider Electric
matt-skotz
Matt Skotz
Marketing Ops Analyst
TimeTrade
sarah-luong
Sarah Luong
Marketing Ops
Applause
patricia-donahue
Patricia Donahue
Marketing Ops
Corvium
rick-cedrone
Rick Cedrone
Marketing Manager
Stratus Technologies
allison-acrolinx
Allison Davis
Revenue Marketing
Acrolinx
chris-calibermind
Chris Nixon
VP Marketing
CaliberMind