Combining Data from Multiple Systems
IMPLAN needed a way to combine multiple disparate systems across marketing, sales, customer success, and product, each with their own unique and complex data structures. They had the expertise to build data pipelines and infrastructure on their own — but not capacity or time.
Centralizing Marketing Spend and Attribution
Their VP of Marketing partnered with the Product and Technology group in making an investment in CaliberMind. They opted for a turn-key data solution over wasting time and money with deploying point tools or a home-grown data warehouse. Instead, they choose CaliberMind for its ability to act as a data refinery that collects, organizes, and maintains their data warehouse securely within AWS.
Centralized marketing attribution, combined with churn, renewal, and engagement metrics, are unified into a single source of truth. IMPLAN regularly syncs budget and campaign performance data to CaliberMind, which is then readily available in a simple query or report inside Looker. These centralized files and segments are then synced back to Salesforce so that product revenue and transactions are noted at the Account and Opportunity level.
Data siloes were another driving factor in the solution to IMPLAN'S data needs. If they had built their own data warehouse, data would be siloed there — marketing and sales would have no way to get data out without writing code. Enter CaliberMind.
- Industry: SaaS - economic impact analysis and planning
- Location: Huntersville, NC
- Employees: 100
- Solution: Data Intelligence & Automation including custom budget & ecommerce orders sources, Attribution & Analytics, data feed for IMPLAN’s Looker tool (BI)