Moving From 100% Demand Generation
Datavail’s sales process and marketing stack were originally built for Demand Generation. Meaning that the top of the funnel leads in the CRM (Salesforce) and the Marketing Automation Platform (Pardot) were geared towards having website visitors complete forms, chat, or phone in for help as a hand raiser.
Datavail sought a solution that could help strengthen its lead profiles, identify gaps, and maintain account coverage over time. The company chose CaliberMind's ABM Blueprint for its “unique combination of account-based insights along with activation of the data in other systems”.