Let's dive in
What's In The 2020 Guide
It's Time to Look at the Entire Buyer Journey
We've seen multi-touch attribution in action for north of a decade. And the results have been... less than stellar. In 2020 - it's all about understanding and optimizing for the buyer journey.
A Better Way to Market: Chain-Based Insights
Over the past five years, we’ve seen an advancement in AI, machine learning, and natural language processing. Because of these developments, it’s now possible to adopt an improved approach to buyer journey analysis.
How We're Using It to Drive Results
Think attribution, buyer journey optimization, next best action, measuring the removal effect, identifying likely lost opportunities, to bias-free engagement scoring.
How Does It All Work?
Dive deep into Markov Models and how they're changing the way B2B marketers think about attribution and historical modeling.
Get the Guide
Download the expert guide and learn new ways to impact the buyer journey through machine learning models.