BUILDING better ANALYTICS foundationS

B2B Data Workshop

Are you thinking about buying an analytics tool but worried about the state of your underlying data? Or are you frustrated with the insights you’re (NOT) able to get out of the tool you already have?

Our masterclass series is for you!

Our June 7th session is focused on best practice methods for data hygiene.

Campaign data structure is a great start to building marketing reports but dashboards won't be trusted unless something is done about your CRM's messy data! Register below for a review of the most common data problems plaguing analytics and a discussion of the tools in the market that address them.

Join us for a best practice class taught by experts. This course is FREE but space is limited so be sure to sign up today!

How It Works

The Format

Masterclass Steps

WIIFM?

What You'll Get

6 Achievable Best Practices

We’ll share how the most successful data-driven organizations structure their systems to get the most out of their data.

An Easy To Follow Roadmap

You’ll walk away with step-by-step instructions that can be applied to any of the major CRM and marketing automation platforms on the market.

Access to the Experts

Our team has been there and done that so you can avoid the common missteps we see in the market.

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A Place To Collaborate

We’ll leverage the MasterOps Slack channel throughout the month to check in on progress and give participants a place to ask questions and collaborate.

The Calendar

6 B2B Courses

February 8, 2022

Campaign Basics

We’ll cover how campaigns should be structured including when and how to use parent campaigns, common campaign types, and best practices for creating and maintaining your campaign list in every system.

Campaign Basics

February 8, 2022

March 8, 2022

Response Management

Many of us have had lively debates over MQLs–and know first-hand how important it is to get this metric right! We’ll talk through campaign member status best practices and when (and how) to layer in other benchmarks when qualifying leads.

Response Management

March 8, 2022

April 12, 2022

Identity Resolution Part 1

From form fills to ad clicks, what are the pieces of information we as marketers can pass along to make putting the buyer journey back together through data possible?

Identity Resolution Part 1

April 12, 2022

May 10, 2022

Identity Resolution Part 2

In case you haven’t heard, browsers are making it more and more difficult to identify our prospects. Data collection is only going to get more difficult, so we’ll cover which gaps you should plug today to get the most out of your data tomorrow.

Identity Resolution Part 2

May 10, 2022

June 14, 2022

Data Hygiene 101

Can anyone legitimately claim their CRM is clean? No. Data goes stale rapidly, and any time humans are involved, things get messy fast. We’ll talk about the tools that exist in your systems today that can reduce clutter

Data Hygiene 101

June 14, 2022

July 12, 2022

Normalization & You

No one has claimed data is sexy (actually, someone probably has – shame on them). We’ll talk about how to use formulas and flows (i.e. automation) to improve upon a bad CRM situation.

Normalization & You

July 12, 2022

August 9, 2022

Graduation

Now that we’ve tackled the most common issues, we’ll talk roll out a roadmap to realizing a best-in-class B2B data environment.

Graduation

August 9, 2022

Gimme Details

FAQs

How much does it cost?

Nothing! It’s free.

What’s the catch?

There isn’t one. There will be zero pitches during this is a product-agnostic approach to a better data infrastructure.

That’s crazy. What’s in it for CaliberMind?

Our approach has always been value first. We believe that by educating B2B marketers about the importance of a data-driven approach, people will naturally see the amazing benefits of CaliberMind, or at the very least, recommend our content.

I need more details about the process. What can I expect?

Once you register, we’ll send you a welcome email and an invitation to our Slack community. You’ll also get an invitation to our monthly classes, which are 30 minutes long.

Each class will start with a 10-15 minute presentation on how the best in the biz structure their systems followed by a breakout where experts will be available to facilitate a conversation and answer questions.

You’ll get handouts and how-to documentation to reference throughout the month, and access to our Slack community so you can collaborate with classmates and talk to our experts. And since humans are better at getting stuff done when there’s some accountability, we’ll begin the next month’s meeting with a check-in.

What if I have to miss a class?

We recommend making time for classes when you can, but we do record the sessions. While you won’t have an opportunity to ask questions live, between the Slack channel and materials, we’ve got you covered.

Can I register after the first course?

This depends on bandwidth, but right now the answer is yes. You’ll get access to prior weeks’ recordings and materials and can catch up on your own timeline.

What if I’m only interested in one or two of the courses?

We recommend checking out all of our best practices because we find most organizations need a little…well, organization. However, you’re welcome to participate how you see fit.

Can I invite coworkers to the classes?

Absolutely! In fact, we recommend it. The more people you can get on board, the easier it will be to make your data dreams a reality.

Seeing Is Believing

We get it. CaliberMind sounds too good to be true (especially after *someone* overpromised and underdelivered). We’re happy to show you the platform in action and encourage you to check out our G2 reviews.

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