Identify, engage, and convert key accounts
You've adopted some level of an ABM strategy: you've implemented (or considered) lead-to-account matching. In conjunction with sales, you've selected key target accounts. You've manually uploaded contact lists for your key accounts. But, it's been difficult to manage and track account and contact engagement across all of your various channels. Attribution is challenging in your funnel based infrastructure. You've been essentially flying blind against your ABM goals.